OUR STORY

Two people walking among trees

TAHORA's Story

Natural wellness, sourced thoughtfully and shared with purpose.

As natural products for wellness become increasingly popular around the world, we want to bring that experience to our visitors in a more personal and direct way.

TAHORA is here to share the botanicals we've known throughout our lives, while helping people learn where they come from, how they are traditionally used, and the people and places connected to them. Our goal is to source and provide these products as traditionally and authentically as possible, while keeping in mind the communities, the land, and the people who make this work possible.

Meet the Founders

Miguel and Fernando met at GUE Nuestra Señora de Guadalupe in La Libertad, Peru, and graduated in 2002. Their shared connection to Peru and their complementary experience became the foundation for TAHORA.

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Miguel is a biologist by profession, with a master's degree in Environmental Management and doctoral studies in Environment and Sustainable Development. His academic career has included teaching graduate programs in Public Health and Health Administration, bringing together scientific knowledge, environmental responsibility, and strategic management.

His work has centered on research, education, sustainability, and the responsible management of natural resources. At TAHORA, Miguel brings that experience to our approach to quality, sustainability, and traceability.

His connection to Peru and his scientific background are an important part of our commitment to understanding the products we bring to the world and the communities connected to them.

Fernando was raised in Peru and now lives in the United States, giving him a perspective that connects both countries and cultures. His professional background is in construction and contracting, where he has developed a hands-on approach to business, project management, design, and problem solving.

An entrepreneur at heart, Fernando brings the business and creative side of TAHORA. He oversees sales, branding, design, website, and business development, while building relationships and creating opportunities to grow.

His connection to Peru is personal. Growing up there, he experienced many of the plants, traditions, and everyday practices that helped inspire TAHORA. Together with Miguel, that shared connection became the foundation for building a company that could introduce these products to a much wider audience.

A Shared Achievement

Fernando, Miguel, and a fellow student holding their diplomas
2024, senior year: Fernando and Miguel receiving first-place honors in a nationwide research contest about rice production in northern Peru.

Our Approach

At TAHORA, we want to stay as close to the source as possible.

We take the time to learn where our products come from, how they are traditionally gathered and prepared, and the people and communities connected to them. We work directly with the people who know these lands and their traditions best, including Native communities, cooperatives, and others involved in sourcing.

We believe that understanding the journey of a product is just as important as the product itself. That means paying attention to its origin, how it is handled and processed, and maintaining traceability along the way.

Our approach is simple: source thoughtfully, respect the land and the people connected to it, and bring products to our customers as authentically as possible.

The TAHORA Standard

At TAHORA, authenticity, quality, and transparency come first.

We carefully select the products and sources we work with, taking the time to understand where they come from, how they are handled and processed, and the people involved along the way.

Every TAHORA product goes through laboratory testing as part of our commitment to meeting applicable regulatory and quality requirements. We also make an effort to document the journey of our products and share that information with our customers, so they can better understand what they are consuming and where it comes from.

We don't simply accept what is presented to us. We selectively evaluate what earns a place under the TAHORA name. Our standard is about maintaining the connection between the product, its origin, and the people behind it as TAHORA grows. We believe that what we offer should be something we can stand behind ourselves.